With three locations in ATX, Austin Vape and Smoke needed a brand refresh that would pull in new customers while also keeping the loyal consumers in mind. The brand not only wanted to provide Austin’s premier products for vapors and smokers, but it was also important for Austin Vape and Smoke to incorporate the quirky style and attitude of the City of Austin and its amazingly unique residents. From color selection to email marketing messages, Rabbit Collective worked to showcase the personality of the brand.
It’s a little bit country. It’s a little bit rock n’ roll. The new Austin Vape and Smoke logo captures the iconic shape of the Las Vegas welcome sign but incorporates a rainbow of colors that give it a retro vibe. The relaxed branding is a colorful invitation for consumers to learn more about CBD and Kratom products.
For a brand that had to be authentically Austin but still showcase the premium products offered by Austin Vape and Smoke, Rabbit Collective used cool colors and images that that define the city. The brand book was designed to help Austin Vape and Smoke establish their identity and share it with new team members who joined one of the three locations.
With one-fourth of the world’s population expected to make an online purchase in the next year, how you present your products to the world is powerful.
While building a custom ecommerce website, it was Rabbit Collective’s goal to ensure each step of the process was trustworthy. Austin Vape and Smoke is recognized for its knowledgeable team and friendly environment in each location. The website had to reflect that type of care and industry expertise. With a simple, secure shopping experience, each customer can choose their desired items without worrying about their personal information being shared.
From special pricing to new product lines, email marketing for Austin Vape and Smoke was written and designed with the brand voice in mind. The casual laid-back nature of the brand is represented with stunning imagery and exclusive offers for email recipients.
Branded photos of products, Austin hotspots and exclusive deals were designed specifically for Austin Vape and Smoke social media platforms. From beautiful glass pipes to Austinites using the CBD and Kratom products, the imagery mirrored the website’s custom design and email marketing messages.