Rabbit Collective was chosen by Frontier Media to recreate an existing logo and build a custom brand book. The company’s logo, a weathervane with unexpected letters, needed a modern lift. The Frontier Media team was growing and needed a tool to share internally to help onboarding members understand the company in a deeper way.
The Frontier Media logo needed to be cleaner and have a modern edge. The antique symbol, a weathervane, is a trusted tool across the world to tell people about oncoming weather. In the same way Frontier Media wanted to help clients forecast their business weather, the brand logo needed to resemble stability. The four letters, which stand for “Always Bold is Never Forgotten”, are used to ignite curiosity about the company.
After its birth in 2016, Frontier Media was growing rapidly. To keep new and current employees on the same page, Rabbit Collective was brought in to design a custom brand book for the company. From text used in marketing materials and the website to colors and the desired emotions when consumers see the brand logo, the brand book helps explain what the company hopes to achieve with each point of contact with the potential customer.
A brand must aim above its potential to achieve that potential.