While the skincare market is just stepping into a clean approach, Olive + M has been sharing organic, effective skin care for years. The company needed a team to get behind the Olive + M message that mother nature creates the perfect olive oil skincare for every skin type at any age. Olive + M turned to Rabbit Collected for brand identity, product photography and messaging.
It’s easy to get lost in the world of skin care claims. It was Rabbit Collective’s mission to set Olive + M apart as a locally owned and sourced product. By showcasing the brand’s concern for the environment by offering non-toxic, cruelty free, domestically sourced and eco-friendly products, the Rabbit Collective team could target the conscientious buyers who want to do just as much good for the earth as they do their skin.
Natural luxury skincare isn’t intended for one type of buyer. By offering bright, inviting colors and showcasing skin tones and types that represent women of all walks of life, Rabbit Collective built a brand mood that is inspiring and relatable.
Clean, warm photos that showcase nature at its best was the focus of Rabbit Collective’s photoshoots for Olive + M. The product packaging replicates the simplicity and purity of the products themselves, so we used the beautiful bottles and jars in luxury-inspired settings.
The messaging of the Olive + M brand had to be as authentic as the products.
With custom photography and welcoming colors, the Rabbit Collective team developed brand-centric email marketing messages for Olive + M. From the kitchen to the pool, the email campaigns centered around natural remedies and creating the best skincare routine for your needs. Bypassing the hard sale messaging and offering valuable content that makes skincare easier helped strengthen the authenticity behind the Olive + M name.
Paid ads are only effective if you’re getting them in front of your target audience, and that’s where Rabbit Collective excels. Our team took the time to study the Olive + M buyer, to understand her online habits and the content that catches her eye. We then developed paid ads that generated a profitable conversion rate for the luxury skin care brand.
The Olive + M social media platforms are driven with beauty and skin care tips that nourish the body, not follow trends. The genuineness of the brand carries through to each post. Professional photos, skincare information and custom blogs make Olive + M social media a place for valuable content, product launches and celebratory posts for fellow female entrepreneurs.