If you haven’t gotten the memo that online video is a must-have for your brand, listen up. Video engagement will be 82 percent of all consumer internet traffic by 2021. Your customers are turning to video at a rapid rate. Now is the time to adjust your marketing strategy to include a video surge. The Cisco Visual Networking Index predicts:
- Live video will grow 15-fold from 2016 to 2021.
- Every second, a million minutes of video content will cross the internet by 2021.
- The amount of video-on-demand traffic in 2021 will be equivalent to 7.2 billion DVDs per month.
For small businesses and startups that want in on the consumer video craze but are working with a limited staff or marketing budget, we have a few ideas. You don’t need a production team or a completely new content calendar to create valuable video content. Use previously posted blogs to convert into a video format. Don’t worry. We have your step-by-step guide.
How To Turn Blogs Into Videos
Turn to your library of archived blogs and articles to launch (or enhance) your video content. Convert a blog into video in sex steps:
- Choose a post that received a high amount of traffic.
- Pull a few bullet points from the post as key takeaways.
- Use those points to create a short video script (150 words is roughly 1 minute of video).
- Find free images that represent your topic (Pexels, Pixabay, and Lumen5 are good options).
- Choose a free music track to add to the video.
- Add your script with text effects.
Once you have the visual and audio elements you need to convert your blog to a video, try these online tools to complete the process.
Drag-and-drop video creation tools are simple and quick. Lumen5 is one of the best options for free video creation thanks to its expansive library of images and music, different themes, and variety of text colors.
You can use Lumen5 to convert your blog into a video without inputting a script. Add the blog URL and the online tool pulls key points from the webpage and creates the text portion of your video. Lumen5 branding is added to the free version of the product, so opt for the paid version if you want exclusive rights.
Find a new way to use an old favorite from the Microsoft suite. Create a PowerPoint presentation with your images, text, and music. Incorporate the animation options to make it more engaging. Once complete, save the file as a video by clicking File > Save & Send > Create A Video. Export your work as a video and you can save it to use on your website or social platforms.
Hire Content Company
If you’re convinced video is where your brand needs to be in the coming years (because it is), rely on an outside firm to create high-quality, polished videos for you to use on a number of platforms. The marketing firm can create original material that will make your videos standout against the competition. Because many agencies offer multiple services, they can optimize the video for SEO purposes and handle getting the video to your website, social media channels, or use it within an ad campaign.
Consumers will continue to find and explore brands through video. Don’t leave your customers in the dark. Launch your video creation game by repurposing blogs into videos. Analyze the types of videos that pull your consumers in and create original content based on the habits of your target audience.