With more than 260 million active monthly users, LinkedIn is a B2B marketer’s dream. The content you put in front of LinkedIn users matters. More than 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions, making this professional social media outlet the place to be to side step the gatekeepers and junior level employees who can’t hire you.
Whether you’re job hunting or pursuing potential clients, your LinkedIn profile can be the piece that captivates your target audience. As we drift away from the technical job titles and tell people who we are and what it is we do, it’s worth the time to consider how to improve your LinkedIn profile. We have five hacks you can implement today to create a read-worthy bio.
How To Improve Linkedin Profile
The best ways to improve your LinkedIn profile are relevant whether you’re just stepping into the job market, have owned your own business for years, or need to recruit the best talent for your company.
Professional Photos Only
LinkedIn is a professional social outlet. Your profile photo should reflect it. Don’t use a picture from 10 years ago or crop the photo of you at a St. Patty’s Day party. Your LinkedIn profile photo should be:
- Solo (No kids, pets, or partners)
- Size 400 x 400 pixels
LinkedIn profiles that have a picture are 11 times more likely to be viewed. Eliminate the silhouette and show the professional world who you are.
Stop Promoting Your Competition
When you visit someone’s LinkedIn profile, you will notice a right-hand column labeled “People Also Viewed.” In most cases, those profiles are of people who share similar titles or own similar businesses. Keep prospects on your LinkedIn page longer by eliminating that column of faces.
- Click on the “me” tab in your navigation.
- Click “Settings & Privacy” from the drop-down menu.
- Find “Viewers of this profile also viewed” in the list and turn it off.
Create A Custom URL
A custom URL for your LinkedIn profile will give you a polished, professional look. It’s also easier to say and better-looking when you put it on a resume or business card.
- Visit your profile page.
- Click “Edit public profile & URL” on the right side.
Your custom URL can be 5-30 characters (spaces and special characters aren’t allowed)
It’s also a good idea to turn off notifications about changes to your account. This way, your connections won’t receive a message with each edit you make.
Monitor Your Social Selling Dashboard
If you’re trying to obtain new business on LinkedIn, you’ll want to monitor your Social Selling Dashboard. This tool from LinkedIn explains in detail how well your profile is optimized to successfully sell to other businesses. Log into your LinkedIn account and click here to see your personal report.
Get More Views
Now that you have a stand-out LinkedIn profile, you need more people to see it. Promote your page with a clickable badge in other digital marketing areas, like your website or marketing emails. Create a public profile badge.
- Go to “Edit my profile”.
- Click “Your public profile badge” on the right side.
- Choose the badge format you want.
LinkedIn is your professional outlet to more leads, exposure, and revenue. The connections are valuable, and the platform offers insightful pieces about how to enhance your company, management style and more. Use our LinkedIn profile hacks to get the best results for your business.