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Business Development
Creating a business plan that covers every part of your business can seem overwhelming. The purpose of a business plan is to identify each asset of your brand, from the people to the product or service, and have individual goals for each asset that ultimately work together to grow the company. While it sounds tedious,...
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Positive reviews from your client are so much more than flattering words that get lost in cyberspace. Prospective clients and customers are reading reviews and testimonials more than ever to help them make decisions in their buying process. Research shows that 91 percent of people regularly or occasionally read online reviews, and 84 percent trust...
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If you’ve ever Googled, “millennials in the workplace,” or anything of the sort, you’ve been bombarded with how-to guides, articles, and outright warnings of how to manage your millennial-filled office. The generation gets a bad rap, but before you buy into the headlines that claim millennials are tech obsessed, lazy, entitled brats, get a feel...
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The workplace is competitive, especially when being college educated is rarely an advantage as Millennials are the most educated generation in U.S. history. As you create your resume, remember that 40% of others in your age group are also boasting at least a bachelor’s degree. A degree used to get you in the door for...
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What is it, really, to be a millennial in today’s work force? Beyond the low pay – and trust us, the pay is low – what does it look like to be a 20-something in an office full of coworkers who, unless they’re of the same generation, have preconceived notions about who you are? The young...
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There are a number of things that can cause your business’ budget to take a hit – not the least of which is turnover. The Rutgers University Graduate School of Business conducted a study that found that cost of losing a non-professional lever employee is about one and a half times that person’s salary, while...
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When entrepreneurs launch a startup, endless hours are spent marketing, hiring, creating, promoting, and finally selling. Keeping up with the demand to get a business off the ground can mean business owners put accounting tasks and questions on the back burner. In order to start a business on the right financial foot, or correct the...
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You thought handling all the millennial stigmas was tough – try taking on Generation Z. The oldest of this generation are just turning 22. They’re graduating from college and want to work for you. The question is, are you ready to hire them and do you know how to handle the young, fiery generation once...
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The belief that a marketing budget is only needed in the infant stages of a business could not be farther from the truth. To stop spending money once your business sees the beginning phases of success could be detrimental to your success. Start-ups aren’t the only ones that need to determine a marketing budget for...
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Sleep deprivation, writer’s block, unmotivated. You’ve been there. The moments your mind fails you and you pour another cup of Joe rather than thinking about what you really need to spark creativity. Because you know the feeling, you know that your employees must hit the same mental wall. The good news is, creativity is not...
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