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Digital Marketing
Video is an effective storytelling marketing tool. It’s the most important way to share your brand story on social media and has the power to grow your reach and revenue immensely. Forbes reports 90 percent of customers say video helps them make buying decisions and 64 percent reveal watching a video makes them want to...
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The digital realm is always changing, and if you’re not keeping up, you’re missing out on new customers and increased revenue. As we enter into the New Year and you revamp your marketing strategy, content marketing needs to be a strong focus. Content is the fuel behind what drives customers to your website and social...
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If you haven’t gotten the memo that online video is a must-have for your brand, listen up. Video engagement will be 82 percent of all consumer internet traffic by 2021. Your customers are turning to video at a rapid rate. Now is the time to adjust your marketing strategy to include a video surge. The...
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Beyoncé has The Beyhive. Lady Gaga has Little Monsters. What does your brand have? Online communities are crucial to an ecommerce business’ success but fostering that community takes strategy. You can’t ask someone to follow your brand and become a loyal customer, you must build trust. Content marketing is one of the best ways to...
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Facebook is raising the bar for ad expectations. In an announcement earlier this month, Facebook released its new set of restrictions to prevent ‘low quality’ ads on the social platform. But Facebook officials aren’t just talking about poor image quality – they’re going after specific types of content and text as well. In its release,...
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Social media is hands down one of the most influential platforms digital marketers use to engage consumers. More than 3 billion people are active across the onslaught of social media channels available today, and it should be part of your strategy to reach each one of them (or at least as many as possible). But...
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If you’ve browsed digital marketing topics lately, you know that social media influencers are rapidly growing in popularity. Businesses from nearly every niche are finding these ambassadors to tell their brand stories and promote their products. The right social media influencer can reach your target audience, build trust, and drive engagement (not to mention sales)....
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Whether you work from home trying to manage multiple business owners and social media accounts, or you run all the digital platforms for a rockstar startup, tools that make life easier are always a plus. While there are countless free tools on the internet that promise to increase your revenue, build the best website, and...
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Launching a successful startup in the ever competitive digital world is not an easy feat. While we offer you a pat on the back, we’re nudging you along with the other hand. The marketing tools that got you where you are will not be the assets that carry you where you want to be. The...
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It doesn’t matter whether you’re blogging about the perfect way to grow an herb garden in your tiny New York apartment or generating content for a fortune 500 company, there comes a point in a blog’s life when that perfectly penned content becomes stale. Studies show that timeframe is about 30 days, the period in...
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