Category

Digital Marketing
Benefits Of Using Shopify For Your Ecommerce Store Online shopping has become a way of life for 96 percent of Americans. On average, consumers allocate about 36 percent of their spending cash to ecommerce purchases. With ecommerce revenues projected to increase to $4.88 trillion by 2021, the best way to get in on the buyer’s...
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Half of all U.S. millennials are active on Pinterest. But don’t think the site full of pins and pictures is just for the young crowd. Sixty-eight percent of American women age 25 to 54 use Pinterest, and while females are the dominant force on the site, 40 percent of new users to the site are...
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5 Elements Of A High-Converting Sales Landing Page The idea behind a good sales landing page is to convert your online visitors. Whether your intent is to gather an email address, get them to sign up for a free trial, or purchase a particular product, there are certain elements that have a great effect at...
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Digital marketers who believe social media and email are at odds with one another need to take a second look. The two marketing tools aren’t battling for customers. When done properly, they can supplement one another’s message to gain more traction amongst the audience. An analysis from Deloitte on the digital influence in retail found...
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The tried and true digital marketing tactics you used on social media in 2018 won’t quickly fade, but new trends are emerging. As we turn the corner into the New Year, social media trends for 2019 are taking shape. Whether you’re launching a startup or own a thriving small business, digital marketing needs to hold...
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Search engines are often the starting point when it comes to Internet Marketing. There are so many different tactics and methods of promoting your brand online that the options can be overwhelming, even to skilled business owners. The digital realm evolves so quickly, as soon as you’re comfortable with one digital marketing tool, a new...
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Video is an effective storytelling marketing tool. It’s the most important way to share your brand story on social media and has the power to grow your reach and revenue immensely. Forbes reports 90 percent of customers say video helps them make buying decisions and 64 percent reveal watching a video makes them want to...
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The digital realm is always changing, and if you’re not keeping up, you’re missing out on new customers and increased revenue. As we enter into the New Year and you revamp your marketing strategy, content marketing needs to be a strong focus. Content is the fuel behind what drives customers to your website and social...
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If you haven’t gotten the memo that online video is a must-have for your brand, listen up. Video engagement will be 82 percent of all consumer internet traffic by 2021. Your customers are turning to video at a rapid rate. Now is the time to adjust your marketing strategy to include a video surge. The...
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Beyoncé has The Beyhive. Lady Gaga has Little Monsters. What does your brand have? Online communities are crucial to an ecommerce business’ success but fostering that community takes strategy. You can’t ask someone to follow your brand and become a loyal customer, you must build trust. Content marketing is one of the best ways to...
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