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Digital Marketing
Millennials get a bad rap when it comes to, well, everything from work ethic to emotional strength, but no matter the stigma, your business needs the group’s money. The generation plays an important role in the economy. The group, now ages 23 to 37, is 80 million strong and spends $600 billion annually. Marketing to...
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What is your content marketing strategy? If you find yourself throwing up Facebook posts and Instagram photos just to have content shared each day, you’re not seeing the most effective results possible. The challenge with many content marketing strategies is the majority of time spent on website, social media and other digital content is completed...
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One of the emerging marketing methods making waves among brands is the podcast. Podcast is similar to talk radio, but listeners can specifically choose the topic and podcaster they want to listen to on demand. While the audio marketing strategy isn’t designed to take the place of blogging, social media engagement or other digital content...
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With more than 260 million active monthly users, LinkedIn is a B2B marketer’s dream. The content you put in front of LinkedIn users matters. More than 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions, making this professional social media outlet the place to be to side step the...
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] If you use a common blogging or website template platform, like WordPress or Shopify, you’ll find a space for blog tags. A blog tag is a couple of words or phrase that describes your post. While the purpose of blog tags and keywords seem similar, they are not the same thing. The better question...
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What pulls in today’s customer is much different than what consumers wanted just five, or even three, years ago. The online buyer is much savvier and expectant in their shopping experiences, increasing the needs for successful lead generation strategies. Whether you sell a line of products or unique services, it’s your job to market in...
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The mantra, “Build it and they will come,” may have worked well for Kevin Costner in Field of Dreams, but it’s not going to hold water for your website. Ecommerce shoppers are particular with where they spend their money and what websites they trust. If you want to attract more visitors to your site, you...
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With more than 3.4 billion active users on social media platforms across the internet, your brand has the potential to reach masses. There are a few social media tools that we think can help you in your online strategy, even if you’re marketing on a penny. Some of the best social media content tools available...
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Since the launch in August 2016, Instagram stories has exploded with users. According to a report from Instagram, more than 500 million accounts use Stories on a daily basis. It’s undoubtedly an effective way to connect with your audience, increase engagement, and boost revenue. If you want the time you put into creating Instagram Stories...
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How To Improve Your Presence On Google Business What will customers find if they Google your business? Seven out of every 10 internet users search for a local business online at least once a month. The best news is, customers who find your business online are more likely to visit your store. According to Google...
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