The digital realm is always changing, and if you’re not keeping up, you’re missing out on new customers and increased revenue. As we enter into the New Year and you revamp your marketing strategy, content marketing needs to be a strong focus. Content is the fuel behind what drives customers to your website and social media platforms. Whether you’ve just launched a startup or you’re determined to boost your revenue in 2019, these are the content marketing trends to watch.
The newest member of your customers’ families are smart speakers. The Google Home smart speaker, Amazon Echo, and Alexa always have the answers. Your SEO strategy will need to be adjusted to match the voice command coming through those speakers, smart phones, and tablets. Produce content that includes voice search relevancy to meet the demands of your evolving audience.
Content Goes Long
Long-form content is the way to reach your audience. The average blog length of page-one results for Google searches is 1,900 words. After being conditioned to believe shorter is better for the presumed waning attention spans of your audience, it’s now time to give them more. BuzzSumo found that “the longer the content, the more shares it gets,” pointing to pieces with 3,000 to 10,000 words as the biggest attention getters.
While AI is not new to the content marketing scene, it will continue to advance in 2019. Chatbots are one of the biggest players in the AI scene and can create a completely customized experience for your online customers. As technology develops to allow the chatbots to better respond to customer questions, they will be utilized more to continue business beyond business hours.
More than 500 million hours of video are watched on YouTube each day. Online videos will account for more than 80 percent of all consumer internet traffic by 2020. If you want to reach your audience, video is the way to go. Product launches, behind the scenes video, or Ask Me Anything (AMA) videos are an engaging way to reach customers, but they also help you increase your bottom line. Sixty-four percent of online shoppers say they’re more likely to buy after watching a branded video on Facebook.
(Professional) Social Media
It’s no secret that social media isn’t going anywhere, but the platform that may surprise you in 2019 is LinkedIn. This professional networking site saw a 145 percent growth rate in 2018. Businesses are using the platform to find and recruit the best talent while professionals can find industry-specific news, search for jobs, and connect with brands they love. If your brand isn’t on LinkedIn, make it happen in 2019.
Adapt your content marketing plan to meet these developing trends and expand your brand reach. Keep a uniform brand voice, expand your content to long-form posts, and post your videos on as many outlets as possible. As your customers become more selective in where they spend their online time, make sure your content stands out from the crowd.