If you use a common blogging or website template platform, like WordPress or Shopify, you’ll find a space for blog tags. A blog tag is a couple of words or phrase that describes your post. While the purpose of blog tags and keywords seem similar, they are not the same thing. The better question is, are blog tags and SEO connected?
Keywords vs. Blog Tags
Keywords are those researched words or phrases that you purposefully include in your posts to attract a desired audience. The natural use of keywords – in addition to other elements – helps boost your SERP. Websites like Ubersuggest and WordStream can help you identify strong keywords for your desired topic.
Blog tags are simply phrases that describe your piece. You have the opportunity to go deeper with your tags compared to the specificity of your keywords. When you create blog tags, you’re creating pages that can be indexed and ranked by Google and other search engines.
Categories vs. Blog Tags
Blog categories and tags help you organize content on your blog. A category is one of a few topics you address on your blog. It helps establish a table of contents or navigation for your readers. For example, a cooking blog may include topics like 30-minute meals, cooking on a budget, and low-calorie meals. The category gives the reader an idea of the type of content they’ll find.
A blog tag, however, is more specific. The tag addresses precisely what is in the single blog post. Blog tags within the above-mentioned categories may include, 30-minute pizza, healthy cheap meals, and low-calorie fast food. When it comes to blog categories and blog tags, use both understanding that tags are specific to the single blog post.
Blog Tags and SEO
Statistics show that websites with blogs already have 434 percent more indexed pages compared to sites without a blog, and tagging each piece makes it more likely to index those pages. Essentially, your tags create content that can pull in additional search engine users.
The key to boosting your blog tags and SEO connection is using the same tags again and again. When you utilize the same tags, you’re sending more power to that indexed page. Google will recognize the authority given to the page, and, over time, boost your page’s SERP ranking.
As you do with keywords, you need to research our blog tags. After all, why put your efforts into indexing a page for which no one is searching? Once you understand the topics (tags) your audience is interested in, begin using them consistently. Be sure to track your tag performance. Know which topics are best reaching your audience and follow that lead. For tags getting little to no action, research whether your content could be tagged differently or if you need to make a shift with your content creation.
Blog Tags for Marketing
Using blog tags in the right way can get your content in front of more online users than you would otherwise reach. Use proper tagging techniques by researching your tags, using them consistently, and tracking your progress.
Keep in mind that too much of a good thing does exist with blog tags. You don’t want to load your pieces with so many tags that Google becomes confused on what the content is really about. Go for four or five quality tags for each blog.
When you understand how to use blog tags, you have the power to improve your SEO, reach more readers, and gain more traffic to your website.