What is your content marketing strategy? If you find yourself throwing up Facebook posts and Instagram photos just to have content shared each day, you’re not seeing the most effective results possible. The challenge with many content marketing strategies is the majority of time spent on website, social media and other digital content is completed just for the sake of doing it.
Take a moment to examine your day. Look at where you spend most of your time. If it’s not spent on the tasks that bring you the most growth – new clients, revenue, future growth – then you need to reestablish your content marketing plan using the 80/20 rule.
What Is The 80/20 Rule?
The Pareto Principle suggests that 20 percent of your activities will account for 80 percent of your results. So, when you consider your 10-item to-do list, there are two tasks on that list that will bring more value than the other eight tasks combined. When you begin to identify the two most important tasks on your list and spend the majority of your time on those items, you’ll immediately see a difference in your growth.
Why The 80/20 Rule Is Hard
For Type A personalities, or just those of us trying to get more organized, building a to-do list seems like a practical way to get things accomplished. You write down tasks, complete them and mark them off and move on to the next item. The problem arises when, at the end of the day, you realize you still have a few items remaining and those tasks must be moved to the next day’s list.
After a few days of this cycle, you’ve developed a complete list of important tasks you never finished over the course of a week. Research proves the faulty logistics behind working from a to-do list. A survey from the company iDoneThis indicates 41 percent of all to-do list items are never completed. If you’re afraid your content marketing strategy would fail without some sort of organized list, you don’t have to eliminate it, just rethink it.
Use The 80/20 Rule In Your Content Marketing
There are two inherent problems with a list of marketing tasks. The first being that the list isn’t necessarily designed in an order or priority. The second problem is a typical list doesn’t account for time. Ten small tasks could take the same amount of time as two priority tasks, but without utilizing the 80/20 rule, you don’t take the time to recognize which tasks should be completed first.
- Apply the 80/20 rule to your daily, weekly, and monthly plans in three steps:
- Turn your list into a 15-minute segmented schedule. Create increments within your day and plan the proper amount of time for each task.
- List the items you want to accomplish for the day. Identify the two or three pertinent tasks that will immediately benefit your business.
- Move the must-complete tasks to the top of the list and be sure to a lot the correct amount of time to complete each one.
Whether your content marketing plan judges success on website visitors, revenue or new clients, shifting your focus to the 20 percent of tasks that bring in 80 percent of the results will dramatically improve your marketing plan.