With more than 3.4 billion active users on social media platforms across the internet, your brand has the potential to reach masses. There are a few social media tools that we think can help you in your online strategy, even if you’re marketing on a penny. Some of the best social media content tools available to businesses are absolutely free. There’s nothing stopping you from taking advantage of what these platforms can offer, so to make it even easier, we’re sharing our favorite free online tools to boost your social game.
If you’ve posted to social media for any length of time, you’re likely familiar with Buffer. This resource made our best social media tools list because it allows you to schedule any types of posts across each of your platforms. You can customize your schedule to have content delivered only on weekdays, on a daily basis, or as frequent as you would like. Buffer also allows you to see which posts received the most engagement and why they were effective with you audience.
Canva is the free online tool that allows you to make attractive infographics, flyers for print, blog banners, and social media graphics. With a library full of free images, artwork, and templates, creating custom social media content is as easy as 1-2-3. Upload your own logo, images, or UGC to include in your Canva designs. When it comes to the best free social media tools 2019, Canva needs to be on your list.
Putting hours of creativity into your social media content won’t get your brand the attention you deserve unless you understand the analytics behind each post. Google Analytics is a way to measure your return on investment. Understand which social media channels bring traffic to your website, on which pages visitors spend the most time on your site, and how much time visitors from different social media sites spend on your website. Install Google Analytics on your website to start tracking your effects on social media.
BuzzSumo helps you discover some of the most popular social media content based on keywords. Scroll through trending posts in different categories and connect with influencers who are posting about brands similar to yours. Use this social media tool to learn what type of content is popular with your target audience and connect with those who can spread the word about your products and brand.
For business to business companies, Oktopost is one of the best social media management tools you can deploy. Schedule your unique content, measure its effectiveness with your audience, and build a custom feed of social content that is relevant to you and your business. The platform can also help manage your growing social media team.
To get the most out of the work you put into social media, you need to utilize tools that help you reach more people, build beautiful custom artwork, and understand which posts are most effective. Incorporate some of our favorite platforms into your brand’s strategy to strengthen you social media reach.