ByColette is a unique ecommerce brand that needed customization from concept design to launch. The Rabbit Collective team developed product packing, email marketing, social media and more. Custom photos that incorporate a select color palette create the desired mood for the brand. The style is one of originality that incorporates soft floral designs, valuable content and unexpected custom touches for each order.
The ByColette logo needed to be soft and minimalistic. From the color palette to the text choice, the brand’s voice is present. The Rabbit Collective team incorporated two styles of text into the logo with one of the dominant color choices from the palette. The design keeps all focus on the brand name while still combining style that’s found throughout the website.
The deep, rich colors used throughout the ByColette site are mimicked across product packaging and the brand’s social media platforms. Everything from the color and text style to the materials used in packaging are designed toward a luxury look and feel. The simplistic logo partnered with a quality digital experience and product create a custom gift purchasing platform that continues when the items arrive at the customer’s home.
With black as the base color for product packaging, the brands other colors of maroon, mauve and blue stand out again the packaging. Rabbit Collective designed a packaging line with quality material and minimal graphics. The sleek design sets the tone for a luxury experience with each product.
One in 34 website visitors makes a purchase. Use marketing emails and social media to increase your conversions.
Each email designed for ByColette tells a product story. From relaxation to valuing oneself, the emails were written to encourage the recipient to try new things in their journey of diminishing tension and bettering one’s life. Recipients were connected to the latest blog, new products or given exclusive codes for online discounts.
Much like the products themselves, ByColette social media experience was designed around comfort. Rabbit Collective designed graphics and copy that encourages customers’ to feel their best with essential oils, CBD honey sticks and more. The images mirror the brand voice with beautiful pictures of the products or text-based positive affirmations.