With the rapid expansion of the CBD oil industry, Grassroots Harvest wanted to rebrand the company and stand out among the competition. Formerly Grassroots Heals, the company wanted a new logo, name, packaging and website. Grassroots Harvest hired Rabbit Collective to build its brand as a reliable source of information and trustworthy products in a highly misunderstood niche.
In a strategically creative logo design, Rabbit Collective opted to use shades of green. Green is often associated with health, tranquility, power, and nature, all of which Grassroots Harvest embodies in its messaging and products. The logo speaks to the organic roots of the brand and the pure and simple methodology of how each product is created.
Grassroots Harvest offers the highest quality products because of its relentless commitment to nature, sustainability and quality. The images and colors depicted in the brand’s mood board exemplify nature at its best. Rabbit Collective connected Grassroots Harvest to a feeling that’s nearly tangible for consumers, a life well-lived through quality products.
Minimalism that lets color shine was the goal behind Grassroots Harvest product packaging. For a brand that is devoted to mother nature and developing products in Austin, TX, Grassroots Harvest packaging was best when simplified. The packaging mirrors the quality CBD products – made with few ingredients to enhance the quality and experience.
When you develop a great product, you want to tell the world with custom messaging.
Grassroots Harvest benefits from custom images and messaging created by the Rabbit Collective team. With 99 percent of email recipients checking their inbox daily, email marketing is one of the most effective ways to reach customers.
With the average online user spending more than two hours a day on social media, what your brand says matters. Grassroots Harvest social media marketing centers around the benefits of the products and valuable information about mental health.