With an unrelenting commitment to turning diamond buying into a no-pressure, enjoyable experience, M.I. Trading partnered with Rabbit Collective to create a digital presence that reflects their genuine approach to the jewelry industry. It was imperative that the logo, website, and visual aspects of the brand represented the integrity that each customer receives. Rabbit Collective delivered the same high expectations that M.I. Trading offers with each experience.
Simple. Clean. High-class. The M.I. Trading logo needed to represent the integrity each customer experiences when they visit the top-rated business. By incorporating straight, clean lines, we simplified the logo, keeping the focus on the M.I. Trading name. With 77 percent of consumers making a purchase based on a brand name, it was our goal to put M.I. Trading front and center.
Authenticity was paramount in creating the mood board for M.I. Trading. By incorporating rich colors and quality images, we captured the essence of the brand’s purpose: offer a trustworthy, personable approach to the diamond buying process.
For M.I. Trading, imagery was an authentic way to differentiate the brand from competitors.
We process images 60,000 times faster than we process words. The high-quality, natural photos captured by Rabbit Collective, allow M.I. Trading to tell a story of trust and reliability without a single word.
With more than 500 million people watching videos each day on Facebook alone, M.I. Trading wanted a presence in the fast-growing marketing method. Professional-grade videography from Rabbit Collective showcases the effortless process when customers visit Austin’s number one diamond buyer.