Rig94 came to Rabbit Collective as an established business to business marketing firm that needed a new logo and custom brand book. The firm wanted to target oil and gas companies, so it was Rabbit Collective’s job to structure a logo that could be used across all platforms and establish Rig94 as an industry leader.
By creating a new logo for Rig94, the Rabbit Collective team had a goal to improve brand recognition, brand exposure, market perception of brand quality, and optimize lead generation and management. It was pertinent to build a logo that would reach the desired client base – gas and oil companies – but could easily be used on multiple platforms. By incorporating design elements into the brand text, the focus stays on the Rig94 name while still offering some creative elements.
Rig94 wanted to showcase its firm as a trusted, industry-knowledgeable brand. With a custom brand book, the Rig94 team and newcomers could understand the correct font, colors and imagery to use across the website, blog content and social media. The custom brand book created by Rabbit Collective keeps all team members on the same page when it comes to branding and the voice each content piece should display.
Brand is not what you tell people you are. Brand is what people tell others about you when you’re not in the room.