From business concept to launch, Rabbit Collective guided Righter Legal into a strong digital presence. The West Virginia-based law firm wanted to showcase its personal approach to legal needs and set itself apart from the mega law groups that offer everything but specialize in nothing. Through brand book creation, logo design, original website copy, and website design, Rabbit Collective launched Righter Legal as an authoritative legal brand with the ability to connect with each client.
Rabbit Collective created an original logo for Righter Legal with a concentration on serving each client with complete dedication. With the thought of wholeness in mind, the circular logo was formed. Righter Legal is different from many other law firms in that it takes the time to listen to each client, offering a complete connection.
For an equal balance of power and peace, Rabbit Collective formed a brand book in hues of black and white. The shades of gray and black play into the strength and authority of Righter Legal’s brand, while the contrasting white is linked to goodness and clarity. The photos are modern, with clean lines to stay in flow with the simplicity of the color scheme.
Business cards and marketing materials for Righter Legal flow from the website design theme. A contrasting color scheme and simplistic design showcase the brand name and services. The material ignites a feeling of distinction and professionalism by offering only the necessary information.
Websites promote you 24/7. A strategically designed website motivates your audience to take action.
From concept phase to launch, the Rabbit Collective team worked closely with Righter Legal to ensure the brand’s values and unique selling proposition were conveyed. The design, mirroring the Righter Legal approach to helping clients, is simple and clean. An easy-to-navigate site allows visitors to explore the practice areas and with just one click, the end user has access to the Righter Legal team.