Sirius Building Company approached Rabbit Collective with an idea for a new image. From the name to the website design, the brand needed an overhaul. Rabbit Collective worked to create a logo, marketing materials, and custom website that represented the partnerships behind each project. Sirius Building Company wanted to display more than construction skills. The brand wanted each client to understand that the company would walk them through the entire project, guiding them through each decision.
As the Sirius name implies, the logo needed to represent the guiding light offered by the company. A simplistic design that features a building project atop the trusted brand name signifies strength and stability. The logo was created in shades of blue to represent the reliability offered by Sirius Building Company and bring calmness to an otherwise difficult process.
Shades of blue was a must in the Sirius Building Company brand mood. Blue is often used in logos that seek the trust and reliability of a client, and it’s said to relate to one on one communication and personalized messaging, helping a potential client feel connected to the brand. For clients to trust Sirius in multi-million-dollar construction projects, Rabbit Collective needed to establish a factor of authenticity right away.
Maintaining the theme of simplicity and reliability, Rabbit Collective designed marketing materials for Sirius Building that showcase the company’s strengths and core values. The blue color scheme was maintained with basic employee and company information in uniform font that mirrors what visitors will find on the company website.
92% of consumers visit a brand’s website for the first time for a reason other than making a purchase. Make a good first impression.
Strong content on your website is no longer negotiable if you want to be competitive in today’s marketplace. Rabbit Collective built customized graphics, copy and site format to display Sirius’ brand in an easy-to-understand layout. The work offered by the building group is intricate and complex, but how they relay it to a potential client shouldn’t be.
When a prospective client contacts you for information, you need to respond immediately. Part of the initial contact is having well-researched and branded content available to share about your company and what you offer. Rabbit Collective designed a custom pitch deck for Sirius Building Company that gives them an advantage over other contractors in that they can easily adapt the material for any client and have a presentation-worthy pitch ready in minutes.