Life insurance can be a complicated subject, so Texas Republic Life Solutions came to Rabbit Collective to simplify their offerings and reach a target audience. Through ongoing creation of custom content, the Rabbit Collective team not only launched the insurance brand with a new logo, website design and social media management, but we also used targeted keywords in blog writing to reach the ideal consumer for Texas Republic Life Solutions.
Rabbit Collective kept the Texas Republic Life Solutions brand local by incorporating the state outline and implemented hints of nature to give the brand an image of growth. From concept to launch, the custom logo design needed to mirror the fresh take on a product that is often considered a necessity for only the older generation.
The red and blue color palette for Texas Republic Life Solutions was chosen strategically by the Rabbit Collective team. Red ignites urgency in visitors, inviting them to take action, while blue brings the reliability factor for the brand. The colors purposefully work together so the potential customer has a desire to act and trusts the company.
It was important for Rabbit Collective to create a website that immediately promoted a call-to-action for Texas Republic Life Solutions. With a two-field dropdown menu, a web visitor is prompted to give a few details and offered a number of life insurance quotes. Texas Republic Life Solutions is able to collect the visitor’s contact information and tailor a life insurance plan for the customer’s needs, showcasing the brand’s customer-first approach.
The right imagery can tell a brand’s story without using a single word.
With a goal of reaching a younger demographic, Texas Republic Life Solutions photos needed to include images of real life. Life insurance and estate planning is for the living, so the custom photo shoots choreographed by Rabbit Collective aimed to show young families and couples planning for their rest of their lives. The people-first approach Texas Republic Life Solutions values is another component found in the photography.
The videography for Texas Republic Life Solutions includes beautifully produced pieces that perfectly depict what the customer’s experience is like with the brand. Although each customer is making important life decisions, the process doesn’t have to be formal or intimidating. Videos planned and executed by Rabbit Collective showcase a comfortable experience with a personable approach to building your financial legacy.
Given Texas Republic Life Solutions’ target audience, social media was a natural place to showcase content, answer questions and engage with prospective clients. All images and copy mirror the brand voice customers will find on the website or marketing materials.