The Rabbit Hole

The Most Effective Tips When Marketing To Millennials

Millennials get a bad rap when it comes to, well, everything from work ethic to emotional strength, but no matter the stigma, your business needs the group’s money. The generation plays an important role in the economy. The group, now ages 23 to 37, is 80 million strong and spends $600 billion annually. Marketing to...
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Does Your Content Marketing Strategy Follow The 80/20 Rule?

What is your content marketing strategy? If you find yourself throwing up Facebook posts and Instagram photos just to have content shared each day, you’re not seeing the most effective results possible. The challenge with many content marketing strategies is the majority of time spent on website, social media and other digital content is completed...
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7 Steps To A Profitable Business Plan

Creating a business plan that covers every part of your business can seem overwhelming. The purpose of a business plan is to identify each asset of your brand, from the people to the product or service, and have individual goals for each asset that ultimately work together to grow the company. While it sounds tedious,...
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Should You Add A Podcast To Your Marketing Plan?

One of the emerging marketing methods making waves among brands is the podcast. Podcast is similar to talk radio, but listeners can specifically choose the topic and podcaster they want to listen to on demand. While the audio marketing strategy isn’t designed to take the place of blogging, social media engagement or other digital content...
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5 Unexpected Hacks To Improve Your LinkedIn Profile

With more than 260 million active monthly users, LinkedIn is a B2B marketer’s dream. The content you put in front of LinkedIn users matters. More than 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions, making this professional social media outlet the place to be to side step the...
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Do Blog Tags Boost SEO?

] If you use a common blogging or website template platform, like WordPress or Shopify, you’ll find a space for blog tags. A blog tag is a couple of words or phrase that describes your post. While the purpose of blog tags and keywords seem similar, they are not the same thing. The better question...
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Creative Lead Generation Strategies You Probably Haven’t Used

What pulls in today’s customer is much different than what consumers wanted just five, or even three, years ago. The online buyer is much savvier and expectant in their shopping experiences, increasing the needs for successful lead generation strategies. Whether you sell a line of products or unique services, it’s your job to market in...
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Top 5 Reasons People Are Leaving Your Website

The mantra, “Build it and they will come,” may have worked well for Kevin Costner in Field of Dreams, but it’s not going to hold water for your website. Ecommerce shoppers are particular with where they spend their money and what websites they trust. If you want to attract more visitors to your site, you...
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Our Favorite FREE Online Tools To Boost Social Media Content

With more than 3.4 billion active users on social media platforms across the internet, your brand has the potential to reach masses. There are a few social media tools that we think can help you in your online strategy, even if you’re marketing on a penny. Some of the best social media content tools available...
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