The Rabbit Hole

The 4 Most Effective Places To Publish Videos

Video is an effective storytelling marketing tool. It’s the most important way to share your brand story on social media and has the power to grow your reach and revenue immensely. Forbes reports 90 percent of customers say video helps them make buying decisions and 64 percent reveal watching a video makes them want to...
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Content Marketing Trends To Watch For In 2019

The digital realm is always changing, and if you’re not keeping up, you’re missing out on new customers and increased revenue. As we enter into the New Year and you revamp your marketing strategy, content marketing needs to be a strong focus. Content is the fuel behind what drives customers to your website and social...
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3 Ways To Turn Your Blog Into A Video

If you haven’t gotten the memo that online video is a must-have for your brand, listen up. Video engagement will be 82 percent of all consumer internet traffic by 2021. Your customers are turning to video at a rapid rate. Now is the time to adjust your marketing strategy to include a video surge. The...
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Using Content Marketing to Build a Community of Online Fans

Beyoncé has The Beyhive. Lady Gaga has Little Monsters. What does your brand have? Online communities are crucial to an ecommerce business’ success but fostering that community takes strategy. You can’t ask someone to follow your brand and become a loyal customer, you must build trust. Content marketing is one of the best ways to...
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Facebook Sets New Restrictions for ‘Low-Quality’ Ads

Facebook is raising the bar for ad expectations. In an announcement earlier this month, Facebook released its new set of restrictions to prevent ‘low quality’ ads on the social platform. But Facebook officials aren’t just talking about poor image quality – they’re going after specific types of content and text as well. In its release,...
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5 Steps To Asking For A Client Testimonial

Positive reviews from your client are so much more than flattering words that get lost in cyberspace. Prospective clients and customers are reading reviews and testimonials more than ever to help them make decisions in their buying process. Research shows that 91 percent of people regularly or occasionally read online reviews, and 84 percent trust...
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5 Steps To Measure Social Media Engagement

Social media is hands down one of the most influential platforms digital marketers use to engage consumers. More than 3 billion people are active across the onslaught of social media channels available today, and it should be part of your strategy to reach each one of them (or at least as many as possible). But...
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What Is A Social Media Influencer And Do I Need One?

If you’ve browsed digital marketing topics lately, you know that social media influencers are rapidly growing in popularity. Businesses from nearly every niche are finding these ambassadors to tell their brand stories and promote their products. The right social media influencer can reach your target audience, build trust, and drive engagement (not to mention sales)....
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5 Tech Platforms That Make Digital Marketing Easier

Whether you work from home trying to manage multiple business owners and social media accounts, or you run all the digital platforms for a rockstar startup, tools that make life easier are always a plus. While there are countless free tools on the internet that promise to increase your revenue, build the best website, and...
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