Social media tells the story of your brand’s future. The question is no longer will you use social media, but how will you use it. The human characteristics of social media make it more than a fad. The numerous platforms where you gather followers and fans is your direct connection to current and potential customers. If you want to develop the story of your brand and build a loyal customer base, you must create quality content for your audience. We’re here to help.
Social media offers a sense of immediacy. Whether users are searching for a great article, amazing photo or the perfect product, creating content that showcases all three will build your brand reach. Social media is more than racking up “likes” and shares. Your presence is a way to increase word-of-mouth referrals. Our goal is to help you build a custom audience with relevant fans and followers. Our content creation attracts followers that match your target demographics, behaviors, and interests of your average customer.
The power of quality images on social media is undeniable. Facebook posts with images receive more than twice the engagement of text alone. Images on Twitter receive an average 35 percent boost in retweets. Our photography and purposeful social media posting are driven by data that tells us the same photo doesn’t work well across all social media platforms. An image designed for Facebook doesn’t necessarily convert to high engagement on Instagram. We know the difference, so we create custom photography for each of your platforms.
It’s no secret that video views are driving trends in social media. Branded video content views have increased 258 percent on Facebook and 99 percent on YouTube since 2016. A video tweet is six times more likely to be retweeted that a photo on Twitter. We develop quality videos that stick to your brand voice and are designed for how users view videos. Our videos get personal, are interactive, and create a share-worthy experience.
The posting styles on different social media platforms are endless. From developing ephemeral content (content that lasts for only 24 hours), to creating copy that you’ll limit to only followers and then content that can be accessed by all users, we handle it all. Your content must be as unique as your brand, which takes strategy and testing. We’ll create the custom copy your posts need and follow the analytics of those posts to decipher what style of content your customers like most.
Nearly 90 percent of U.S. businesses use at least one social media platform for marketing purposes. But launching a Facebook page or Instagram account alone will not generate brand awareness or revenue. The Rabbit Collective team uses stunning images, a professionally designed logo, and captivating copy to reach your target audience on social media.
From your branded profile images to custom graphics created for Pinterest, our team creates images that mirror your brand voice and help you stand out in an ever-flowing social media feed. Color, clarity, and branding are crucial in ensuring your customers can recognize your posts during the average two hours and 22 minutes they spend on social media and messaging platforms each day. Custom graphics created by our team are a core part of your brand management.
