Since the launch in August 2016, Instagram stories has exploded with users. According to a report from Instagram, more than 500 million accounts use Stories on a daily basis. It’s undoubtedly an effective way to connect with your audience, increase engagement, and boost revenue.
If you want the time you put into creating Instagram Stories to be rewarded with stronger engagement, you must develop a strategy visually appealing and catches an audience outside your followers. The best tips for making Instagram Stories introduce ways of creating great content even though the stories disappear within 24 hours of posting. Engagement with brands on Instagram is 10 times higher than Facebook, 84 times higher than Twitter, and 54 times higher than Pinterest. Your strategy must find ways to take advantage of the Instagram tool that to better market your brand. We have a list of tips for making Instagram Stories that get your audience’s attention.
Make Lasting Instagram Stories
Produce short and snappy videos. Because Instagram Stories videos can be no longer than 15 seconds, it’s necessary to make a big impact in a short way. Build landscape view videos for a better user experience, as most Instagram users are scrolling their phone.
Edit without going overboard. Give your videos a professional look with a cool filter or by editing the piece, but don’t go overboard. You want your followers to know what your products look like so they won’t be surprised when they order an item and it looks nothing like the overly edited posts you have on Instagram. If you’re looking for the best apps to edit Instagram Stories, opt for:
Be consistent with your brand voice. Your followers should recognize your content as it flows through their feed. Use the same color palette, imagery, and font that mirrors your website and other social media posts.
Choose hashtags carefully. Use hashtags to make it easy for Instagram users to find your content. Users who don’t follow your brand can find you through a hashtag search, so put some extra time and research into trending hashtags and those that your ideal audience is likely following.
Incorporate Instagram suite apps into the mix to make creating unique content easier.
- Boomerang: Use Boomerang to create a nonstop motion image, similar to a GIF.
- Hyperlapse: Create smooth and stabilized time lapse videos with zero professional photography experience by using the Hyperlapse app.
- Layout: Make a single Instagram post with multiple pieces of content and merge videos and photos with custom layouts, borders, and effects.
It’s possible to make Instagram Stories creation easier with the tools that are at your disposal. Use this specialized online tool to reach prospective customers and engage with your loyalists. By using a familiar brand voice, editing your videos to create a professional look, and choosing the right hashtags, you’ll reach unfound customers you may otherwise never have connected with. Four-hundred million daily users are waiting to view your next Instagram Story – make it worth watching!